On left:
Population density map by phone exchange.
On right:
Delivery-point density map: Shows bulk drop
locations (red dots=motels, yellow
square=apartment complex). Identifies VIP
routes: Red dots are advertisers, green dots
are non-advertising businesses.
Topography
map used
to help select grid mapping
delivery zone boundaries.
The ultimate in
delivery mapping
tools: fresh aerial photography
The
bottom-center ZIP Code in this sample shows
a white smoke plume from an active volcano.
The gray areas are lava flows. Green =
tropical foliage. Tan = desert. Brown =
mountain. For delivery diversity, it doesn't
get any better than this!
Yellow lines
= county boundary. Colored polygons are
individual ZIP Codes. Showing multiple
boundary lines on the same map helps to spot
gaps in coverage. Maps can be emailed
between publisher and delivery vendor to
confirm delivery areas.
Red dots are
business deliveries. Stops can be color
coded by city, rural, business, residential,
advertiser, number of employees per stop,
and many other variables.
