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Missed stops
- Homes and businesses that didn't get a book during
initial delivery. Ad sales can be hurt if potential
advertisers do not receive properly-delivered books
at home and at work.
How
important is complete coverage? In our recent
survey, yellow page publishers rated it a 9.4 in
importance on a scale of 1 (not important) to 10
(very important).
How well
does the industry perform in providing complete
coverage? Scores ranged from 3.5 to 8.5. The
industry average was 6.9
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Grid-based routing and mapping systems such as
PictureRoute produce fewer missed delivery stops
than
alternative delivery systems.
Residential and business
listings can be coded to match PictureRoute or other
route geography. This allows publishers and delivery
vendors to
spot check deliveries by calling a sampling of
each route's residential and business stops.
Advertiser lists are
sorted by route and used to generate
signature sheets.
These delivery receipts help ensure that all
advertisers received books.
PictureRoute
generates delivery zones in a variety of sizes. This
allows delivery managers to test unproven delivery
workers with small routes while reserving large
routes for the most experienced and dependable
delivery workers.
With the PictureRoute
system, we can email scope maps to publishers and
delivery vendors to confirm coverage areas. This is
particularly important because
ZIP codes
are often added and modified by the U.S. Postal
Service. Without these scope maps, new ZIP codes
created by the splitting of old ZIP codes may not
receive any books. (It has happened!)
We can provide maps,
addresses, and phone numbers of apartments hotels,
and motels
(potential bulk drops). With this data, delivery
workers can call ahead to determine the number of
books needed and arrange entry into
restricted-access facilities such as gated
communities. |
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Improperly
Delivered Books
(Wet books, books in
driveway, etc.)
In our
survey, publishers rated the
importance of avoiding improperly delivered books as
a 9.6 out of 10. Delivery company scores in this
area ranged from a low of 3 to a high of 9. The
industry earned a 6.9 average score in avoiding
improperly delivered books.
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We can
provide maps pinpointing the locations of
advertisers and businesses. These maps allow
delivery managers to identify VIP routes to be
delivered by their best delivery workers.
PictureRoute delivery
verification lists can be used to spot check the
condition and location of books delivered to
residences.
Our routing and
mapping system is designed to lessen the burden of
delivery workers. Happier and more productive
delivery workers are less likely to deliver books in
an improper manner.
PictureRoute's
variable-sized routes allow delivery managers to
test unproven delivery workers with small routes
while providing much larger routes for veteran
workers.
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