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Yellow Page Delivery Terms (Plus Tips!)
 

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RBOC Short for Regional Bell Operating Company. The regional phone companies resulting from the breakup of AT&T. Example: BellSouth was a RBOC.
RES Short for residential. Used on reports and forms to denote residential deliveries.
Re-scope The process of changing the delivery area for a directory. DirectoryDistribution.com's Flex-Zones are perfect for optimizing yellow page markets.
Route Number 1) An ID assigned to a particular initial delivery route or delivery zone by a publisher or delivery vendor. 2) U.S. Postal Service Carrier Route ID.
Route Sheet An alphabetized list of all the streets and address ranges (or individual addresses) in a route or delivery zone. Flex-Zones do not require route sheets resulting in 28% lower delivery costs.