Keep your current delivery
vendors but outsource directory downsizing and re-scoping to DirectoryDistribution.com. Our
scoping and delivery routing services are usually free given
the savings from print and delivery cost cuts.
Yellow Page Flex
Zones from DirectoryDistribution.com allow publishers to
reduce print and delivery costs on the fly. Cut a little or
cut a lot in real time.
Dual purpose re-scoping and
delivery Flex Zones are many times more granular than ZIP
Codes. Keep the good parts of each ZIP while skipping the
bad parts. Choose at the last minute which neighborhoods to
include or exclude. Step-down printing quantities as needed
from edition to edition. Concentrate print orders for
maximum effectiveness based upon advertiser locations, print
quantities, and other critical factors.
Flex Zones also reduce delivery labor costs by 28% compared
to industry-standard postal carrier routes.
Cutting entire ZIP
Codes is rarely the best way to downsize. Instead,
skip the bad parts of every ZIP Code in
every market using Yellow Page Flex Zones from DirectoryDistribution.com.
We can take your existing
market boundaries and divide up the ZIP Codes into
Flex-Zones. Or we can re-scope your entire markets from
scratch. We'll provide maps and reports so that your sales
managers can prioritize zones and easily decide how and
where to cut print quantities for on an edition by edition
Make your circulation advertiser-focused instead
of based around arbitrary ZIP Code boundaries. Get the most
out of your print orders.
from saturation to select, targeted delivery. Optionally exclude mobile
homes and apartments to reduce print quantities up to 30%
(varies by region). Designate individual zones containing
dormitories and student housing as do-not-deliver zones. Concentrate circulation by proximity to
advertisers, by drive time, shopping patterns, or many other
Vary delivery rules within the same
market. Apartments located close to advertisers, for
example, can be included while being excluded in more remote
areas. Our reports and maps facilitate changes in real time
and help accommodate book shortages or surpluses on the fly.
Prioritize delivery. Deliver advertiser-heavy zones
first. Saturate VIP zones while cutting books in less
important areas. Choose which areas to hand-deliver and
which areas to deliver by mail.
zone maps can also be used for pick-up sweeps. The sweeps are used to
recover excess books placed at vacant housing units,
mailboxes, and apartment bulk drops. Pick-up sweeps are a
great way to satisfy environmentalists and city governments
while stretching print orders.
Delivery kits or route maps from
DirectoryDistribution.com enable anyone to meet the unique
requirements of yellow pages circulation. Publishers can
dole out markets or individual routes to multiple delivery
vendors, their own employees, fund-raising groups, or
laborers from staffing and temp agencies. Having a single
source for the routing prevents missed or overlapping
deliveries while providing convenience and standardization.
Considering mailed distribution?
Advertisers will think: If pennysavers can be
hand-delivered, if a mom and pop business can afford door
hangers, there's no reason entire books full of ads can't be
delivered to the door. Home delivery has always been an
integral part of the yellow pages product but with GrubHub,
DoorDash, Amazon, Postmates, Instacart, and everybody else
rushing to the door, it's more critical than ever, perhaps
even a selling point.
About American Trend/DirectoryDistribution.com:
We started over 30 years ago as a business consulting
and IT vendor for the directory subsidiary of a Regional
Bell Operating Company (RBOC). Since then, we have continued
to work exclusively with telco and independent directory
publishers and their delivery vendors.
Our YP Flex route
zones and delivery kits have been used for over 100 million
yellow page deliveries. We don't perform deliveries
ourselves but we work closely with international. regional, and local
DirectoryDistribution.com by American
Yellow Page Micro-Flex Zones for
re-scoping, sales canvassing,
and distribution. One
product, multiple uses.
Cross Park Plaza/AMS
Technology Center Complex
9111 Cross Park Drive,
Building D, Suites 200, 285
Knoxville, TN 37923