Yellow Page Publishers ranked the importance of various phone book delivery issues!

On a scale of 1 to 10, yellow page publishers
were asked to rank the relative importance
of the following distribution-related issues.

Average

Not
Important

Very
Important

Rating

9.6

Avoiding Improperly Delivered Books
(Wet books, books not by door, etc.)

9.0

Resolving Complaints
(Speed and quality of complaint resolutions.)

9.5

Delivering ALL HOMES within the delivery area (To not overlook streets or individual homes within the initial delivery market.)

9.2

Delivering ALL BUSINESSES within the delivery area (To not overlook businesses within the delivery market.)

8.1

Avoiding Duplicated Deliveries
(To avoid delivering the same address more than once during the delivery cycle.)

7.5

Avoiding Out-of-Boundary Deliveries
(To avoid deliveries to homes and businesses located outside the intended delivery area.)

8.8

Completing Deliveries on Schedule