The process of
dividing up a market into delivery zones.
Grid mapping is
similar to slicing a pizza.
While the term grid suggests rectangular,
grid-mapped delivery zones can be any shape. Winding
roads and curvaceous rivers often result in
oddly-shaped delivery zone
boundaries.
Grid, postal,
and hybrid postal/grid
maps for directory distribution are available from
PictureRoute.com.
Incumbent Local Exchange Carriers (ILECs)
The phone companies that operated as
monopolies for specific geographical markets prior to
deregulation.
Most directories are delivered by independent
contractors (IC's).
Independent Contractors
(IC's)
Self-employed workers paid a
piece-rate to deliver telephone directories. Reference IRS
Revenue Rulings 54-459 and
74-220.
Independent Publishers
Also known as a
competitive
publishers. A directory publisher not affiliated with the
local telephone company.
Initial
Distribution (or Initial Delivery)
The saturation delivery of new directory
editions to all residents and businesses within a community.
Also called Primary Distribution (or Delivery). Related Term:
Interim (Secondary) Distribution.
Inserts
Detached flyers, coupons,
or other promotional material delivered with new directories.
Interim Distribution (or
Interim Delivery)
The delivery of directories between initial
(primary) deliveries. Secondary distribution is primarily a
fulfillment operation for distributing relatively
small quantities of phone books. Typical triggers for interim
deliveries include new connects, foreign directory requests,
bulk drop replenishments, and customer requests. Also called
secondary distribution (or delivery). Related Terms:
Initial Distribution
Directory Delivery Terms &
Acronyms
(And a few tips!)
