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Yellow Page Delivery Terms (Plus Tips!)
 

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Grid Mapping The process of dividing up a market into delivery zones.
Grid mapping is similar to slicing a pizza.
While the term grid suggests rectangular, grid-mapped delivery zones can be any shape. Winding roads and rivers often result in curvy borders.
 
Incumbent Local Exchange Carriers (ILECs) The phone companies that operated as monopolies for specific geographical markets prior to deregulation.
   
Most directories are delivered by independent contractors (IC's).
Independent Contractors (IC's) Self-employed workers paid a piece-rate to deliver telephone directories. Reference IRS Revenue Rulings 54-459 and 74-220.
Independent Publishers Also known as a competitive publishers. A directory publisher not affiliated with the local telephone company.
Initial Distribution (or Initial Delivery) The saturation delivery of new directory editions to all residents and businesses within a community. Also called Primary Distribution (or Delivery). Related Term: Interim (Secondary) Distribution.
Inserts Detached flyers, coupons, or other promotional material delivered with new directories. DirectoryDistribution.com's Flex-Zones are perfect for creating insert delivery areas.
Interim Distribution (or Interim Delivery) The delivery of directories between initial (primary) deliveries. Secondary distribution is primarily a fulfillment operation for distributing relatively small quantities of phone books. Typical triggers for interim deliveries include new connects, foreign directory requests, bulk drop replenishments, and customer requests. Also called secondary distribution (or delivery). Related Terms: Initial Distribution
Directory Delivery Terms, Tips, and Acronyms
 

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