PictureRoute

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Because a picture is worth a thousand words. And a thousand books.

 

PictureRoute Grid was developed with the close support and field testing by yellow page publishers and directory delivery companies.
 
Dozens of yellow page publisher managers were surveyed and interviewed.
 
PictureRoute Grid was designed from the ground up for directory distribution.
 
PictureRoute Grid continues to be improved daily.

Sometimes "grid" zones may appear oddly shaped (left) but the reasons are often clearly obvious when looking at the topology and other natural or man-made landmarks.


 

PictureRoute data, reports, and forms can be transmitted in any combination of formats and media: from web sites, FTP, email, electronic media (CD, DVD), or hardcopy.

Any forms or reports currently in use can be replicated within the PictureRoute system. Delivery worker maps, route sheets, and any other reports or forms can be customized for each publisher - or even on a job by job basis. Add special instructions, publisher or delivery company logos, or customized sorting. Related supplies such as mailing labels, envelopes, carrier contracts, and directory bags are also available.

Is grid routing perfect? No.

No system is perfect. All systems rely upon an army of people to collect and process enormous amounts of time-sensitive data. Anything on that scale will have errors. The difference is that, with grid systems, the errors are usually just that...data errors.   With address and address-range based systems such as postal mail carrier routes, you have those same data errors (actually more) but you also have a fundamentally flawed system from both technical and human behavioral perspectives.



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