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Directory Delivery Terms &
Acronyms
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Carrier |
1) A worker that delivers directories
door-to-door during initial delivery. Similar to newspaper carrier.
Note: Most carriers are hired as independent contractors
(rather than as employees) so the abbreviation "IC" is
common. Reference IRS Revenue Rulings 54-459 and
74-220.
2) A telephone company. Examples:
Long Distance Carrier, Local Exchange Carrier,
Competitive Local Exchange Carrier (CLEC), Incumbent Local
Exchange Carrier (ILEC). |
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Carrier Route |
The delivery points that make up a U.S.
Postal Service
mail carrier's daily deliveries. Often used for directory
distribution.
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Left: Street
map showing a carrier route. Right:
Grid map based on postal carrier routes. Carrier
route maps are available from
PictureRoute.com |
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Carrier Route ID |
The naming convention used
for US Postal
Service mail delivery routes. Examples: C001 is city route
number one. R002 is rural route number two. Numbering starts
over with each ZIP Code so the ZIP Code and carrier route ID
are often joined. Example:
90210C011 |
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Check-In |
The steps
involved when delivery workers return to the delivery
station after finishing a route. Includes such tasks as
paperwork and accounting for book inventory. |
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Check-Out |
The steps
involved in dispatching workers on delivery routes. Includes
such tasks as picking out a route, paperwork, and vehicle loading. |
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CLEC |
Short for Competitive Local Exchange
Carrier, a telephone company that competes with ILEC's
(Incumbent Local Exchange Carriers). |
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CMR |
Short for Certified Marketing
Representative, a sales organization similar to an ad agency
that specialize in national account (non-local) yellow page
advertising sales. |
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Code |
1) To match an address
to its route or delivery zone number. In directory
distribution, delivery records, delivery tickets, telecheck
listings, and advertiser files must be coded to match the
routing scheme. 2) Computer software
instructions. 3) Acronyms or abbreviations used in written
or spoken communications. Examples: ADV for advertiser,
BUS
for business stop. |
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Code Book |
An alphabetized list of all the streets in
a community showing the route numbers for each address
range.
TIP: When a complaint is received, the field manager can
look up the address in his code book and find the
route number. The rest of the route can then be spot
checked (telechecked) to determine the extent of a problem. Code
books are available from
American Trend Services. |
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Code Rates |
The percentage of addresses in
a list that can be matched to a route or
delivery zone (coded). Code rates are highly dependent upon the
completeness and accuracy of the address data. Delivery
records, advertiser signature sheets, and telecheck lists
must be coded. Coding services are available from
American Trend Services
and most mailing service companies. |
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Coin |
Short for coin pay phone.
Special instructions may be provided for replacing the
directories attached to coin pay phones. |
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Contracts |
1) Multi-part forms specifying the piece-rate and other terms and conditions for delivering a
particular route. The forms are prepared by the publisher or
their delivery vendor and signed by delivery carriers.
Copies of the contract forms are also commonly used as
payment vouchers. 2) The formal agreement between a
publisher and their delivery vendors specifying the prices,
terms, and conditions for initial and/or interim directory delivery
services. |
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Directory Delivery Terms &
Acronyms
(And a few tips!)
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