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Yellow Page Delivery Terms (Plus Tips!)
 

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Carrier 1) A worker that delivers directories door-to-door during initial delivery. Similar to newspaper carrier. Note: Most carriers are hired as independent contractors (rather than as employees) so the abbreviation "IC" is common. Reference IRS Revenue Rulings 54-459 and 74-220.

2) A telephone company. Examples: Long Distance Carrier, Local Exchange Carrier, Competitive Local Exchange Carrier (CLEC), Incumbent Local Exchange Carrier (ILEC).

Carrier Route The delivery points that make up a U.S. Postal Service mail carrier's daily deliveries. Often used for directory distribution but are inferior to zone-based deliveries.
Carrier Route ID The naming convention used for US Postal Service mail delivery routes. Examples: C001 is city route number one. R002 is rural route number two. Numbering starts over with each ZIP Code so the ZIP Code and carrier route ID are often joined. Example: 90210C011
Check-In The steps involved when delivery workers return to the delivery station after finishing a route. Includes such tasks as paperwork and accounting for book inventory.
Check-Out The steps involved in dispatching workers on delivery routes. Includes such tasks as picking out a route, paperwork, and vehicle loading.
CLEC Short for Competitive Local Exchange Carrier, a telephone company that competes with ILEC's (Incumbent Local Exchange Carriers).
CMR Short for Certified Marketing Representative, a sales organization similar to an ad agency that specialize in yellow page advertising.
Code 1) To match an address to its route or delivery zone number. In directory distribution, delivery records, delivery tickets, telecheck listings, and advertiser files must be coded to match the routing scheme. 2) Computer software instructions. 3) Acronyms or abbreviations used in written or spoken communications. Examples: ADV for advertiser, BUS for business stop.
Code Book An alphabetized list of all the streets in a community showing the route numbers for each address range.

TIP: When a complaint is received, the field manager can look up the address in his code book and find the route number. The rest of the route can then be spot checked (telechecked) to determine the extent of a problem. Code books are available from DirectoryDistribution.com.

Code Rates The percentage of addresses in a list that can be matched to a route or delivery zone (coded). Code rates are highly dependent upon the completeness and accuracy of the original address data. Delivery records, advertiser signature sheets, and telecheck lists must be coded.
Contracts 1) Multi-part forms specifying the piece-rate and other terms and conditions for delivering a particular route. The forms are prepared by the publisher or their delivery vendor and signed by delivery carriers. Copies of the contract forms are also commonly used as payment vouchers.

2) The formal agreement between a publisher and their delivery vendors specifying the prices, terms, and conditions for initial and/or interim directory delivery services.

Yellow Page Delivery Terms, Tips, and Acronyms
 

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