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Advertiser Signature Sheets
Definition: Forms signed by advertiser employees acknowledging receipt
of new directories. Also known as Advertiser Receipts.
Advertiser
receipts serve a number of important functions. They help delivery
managers confirm that all advertisers received books and
they help resolve collection problems. Advertisers
sometimes claim to have not received books when, in fact,
someone within the advertiser's organization received the
books but subsequently misplaced them. The signature sheets
help track down the misplaced books and prevent poor
distribution from being an excuse for nonpayment of ads.
PictureRoute can
produce advertiser signature sheets from virtually any
advertiser file format. Advertiser addresses can be scrubbed
and standardized, then coded to postal carrier routes or any
other geography.
Output is available in hard copy (printed) or electronic
(Excel, Microsoft Access, Adobe Acrobat, html, or many
other file formats).
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