specializes in print management. More specifically, we focus
on edition-to edition yellow pages re-scoping and print
quantity downsizing. All of
our services are essentially free given the resulting
savings in print and delivery costs.
the yellow pages was the king of local advertising. Today,
however, print media has to share budgets with new
advertising mediums, particularly digital. Print yellow
pages still earn many advertisers a great return but the
economic reality is that print quantities must be frequently
cut in step with revenue.
Cutting entire ZIP
Codes is usually NOT the best way to downsize. Instead,
consider eliminating the bad parts of every ZIP Code in
creates Yellow Page
Micro-Flex Zones for re-scoping and print downsizing. These
hyper-local geographical zones enable publishers to step down print
quantities on the fly from edition to edition. The zones
are typically 10 times more granular that ZIP Codes. Keep the
good parts of each ZIP Code while skipping the less desirable
parts of each ZIP Code.
We can take your existing
market boundaries and divide up the ZIP Codes into
Micro-Zones. Or we can re-scope your entire markets from
scratch. We'll provide maps and reports so that your sales
managers can prioritize zones and easily decide how and
where to cut print quantities for subsequent editions.
We'll provide maps showing the locations of your
advertisers. We'll design the Flex-Zones around those
customers. Make your circulation advertiser-focused instead
of based around arbitrary ZIP Code boundaries. Get the most
out of your print orders.
from saturation to select, targeted delivery. Optionally exclude mobile
homes and apartments to reduce print quantities up to 30%
(varies by region). Designate individual zones containing
dormitories and student housing as do-not-deliver zones. Concentrate circulation by proximity to
advertisers, by drive time, shopping patterns, or many other
Vary delivery rules within the same
market. Apartments located close to advertisers, for
example, can be included while being excluded in more remote
areas. Our reports and maps facilitate changes in real time
and help accommodate book shortages or surpluses on the fly.
Prioritize delivery. Deliver advertiser-heavy zones
first. Saturate VIP zones while cutting books in less
important areas. Choose which areas to hand-deliver and
which areas to deliver by mail.
Yellow Page Micro-Flex Zones aren't
just for re-scoping and delivery. They can also be used for
sales canvassing. Consolidate premise sales calls to
clusters of nearby advertisers so that your sales reps spend
more time selling and less time driving.
zone maps can also be used for pick-up sweeps which are
becoming increasingly popular. The sweeps are used to
recover excess books placed at vacant housing units,
mailboxes, and apartment bulk drops. Pick-up sweeps are a
great way to satisfy environmentalists and city governments
while stretching print orders.
The simplicity of YP
Micro-Flex zone-based routing provides an average of 27.5%
labor cost savings compared to traditional postal carrier
Maps, reports, and forms can be customized to meet the
individual needs and budgets of any publisher or delivery
Delivery kits or route maps from
DirectoryDistribution.com enable anyone to meet the unique
requirements of yellow pages circulation. Publishers can
dole out markets or individual routes to multiple delivery
vendors, their own employees, fund-raising groups, or
laborers from staffing and temp agencies. Having a single
source for the routing prevents missed or overlapping
deliveries while providing convenience and standardization.
Considering mailed distribution?
Advertisers will think: If pennysavers can be
hand-delivered, if a mom and pop business can afford door
hangers, there's no reason entire books full of ads can't be
delivered to the door. Home delivery has always been an
integral part of the yellow pages product but with GrubHub,
DoorDash, Amazon, Postmates, Instacart, and everybody else
rushing to the door, it's more critical than ever, perhaps
even a selling point.
About American Trend/DirectoryDistribution.com:
We started over 30 years ago as a business consulting
and IT vendor for the directory subsidiary of a Regional
Bell Operating Company (RBOC). Since then, we have continued
to work exclusively with telco and independent directory
publishers and their delivery vendors.
Our YP Micro-Flex route
zones and delivery kits have been used for over 100 million
yellow page deliveries. We don't perform deliveries
ourselves but we work closely with international and local
DirectoryDistribution.com by American
Yellow Page Micro-Flex Zones for
re-scoping, sales canvassing,
and distribution. One
product, multiple uses.
Cross Park Plaza/AMS
Technology Center Complex
9111 Cross Park Drive,
Building D, Suites 200, 285
Knoxville, TN 37923