Advertiser-focused re-scoping: Cut yellow page printing and delivery costs the smart way.


DirectoryDistribution.com specializes in print management. More specifically, we focus on edition-to edition yellow pages re-scoping and print quantity downsizing. All of our services are essentially free given the resulting savings in print and delivery costs.

Historically, the yellow pages was the king of local advertising. Today, however, print media has to share budgets with new advertising mediums, particularly digital. Print yellow pages still earn many advertisers a great return but the economic reality is that print quantities must be frequently cut in step with revenue.

Cutting entire ZIP Codes is usually NOT the best way to downsize. Instead, consider eliminating the bad parts of every ZIP Code in every market.

DirectoryDistribution.com creates Yellow Page Micro-Flex Zones for re-scoping and print downsizing. These hyper-local geographical zones enable publishers to step down print quantities on the fly from edition to edition. The zones are typically 10 times more granular that ZIP Codes. Keep the good parts of each ZIP Code while skipping the less desirable parts of each ZIP Code.

We can take your existing market boundaries and divide up the ZIP Codes into Micro-Zones. Or we can re-scope your entire markets from scratch. We'll provide maps and reports so that your sales managers can prioritize zones and easily decide how and where to cut print quantities for subsequent editions.

We'll provide maps showing the locations of your advertisers. We'll design the Flex-Zones around those customers. Make your circulation advertiser-focused instead of based around arbitrary ZIP Code boundaries. Get the most out of your print orders.

Switch from saturation to select, targeted delivery. Optionally exclude mobile homes and apartments to reduce print quantities up to 30% (varies by region). Designate individual zones containing dormitories and student housing as do-not-deliver zones. Concentrate circulation by proximity to advertisers, by drive time, shopping patterns, or many other variables.

Vary delivery rules within the same market. Apartments located close to advertisers, for example, can be included while being excluded in more remote areas. Our reports and maps facilitate changes in real time and help accommodate book shortages or surpluses on the fly.

Prioritize delivery. Deliver advertiser-heavy zones first. Saturate VIP zones while cutting books in less important areas. Choose which areas to hand-deliver and which areas to deliver by mail.

Yellow Page Micro-Flex Zones aren't just for re-scoping and delivery. They can also be used for sales canvassing. Consolidate premise sales calls to clusters of nearby advertisers so that your sales reps spend more time selling and less time driving.

The same zone maps can also be used for pick-up sweeps which are becoming increasingly popular. The sweeps are used to recover excess books placed at vacant housing units, mailboxes, and apartment bulk drops. Pick-up sweeps are a great way to satisfy environmentalists and city governments while stretching print orders.

The simplicity of YP Micro-Flex zone-based routing provides an average of 27.5% labor cost savings compared to traditional postal carrier routes.

Maps, reports, and forms can be customized to meet the individual needs and budgets of any publisher or delivery vendor.

Delivery kits or route maps from DirectoryDistribution.com enable anyone to meet the unique requirements of yellow pages circulation. Publishers can dole out markets or individual routes to multiple delivery vendors, their own employees, fund-raising groups, or laborers from staffing and temp agencies. Having a single source for the routing prevents missed or overlapping deliveries while providing convenience and standardization.



Considering mailed distribution?

Advertisers will think: If pennysavers can be hand-delivered, if a mom and pop business can afford door hangers, there's no reason entire books full of ads can't be delivered to the door. Home delivery has always been an integral part of the yellow pages product but with GrubHub, DoorDash, Amazon, Postmates, Instacart, and everybody else rushing to the door, it's more critical than ever, perhaps even a selling point.



About American Trend/DirectoryDistribution.com:

We started over 30 years ago as a business consulting and IT vendor for the directory subsidiary of a Regional Bell Operating Company (RBOC). Since then, we have continued to work exclusively with telco and independent directory publishers and their delivery vendors.

Our YP Micro-Flex route zones and delivery kits have been used for over 100 million yellow page deliveries. We don't perform deliveries ourselves but we work closely with international and local distribution companies.




DirectoryDistribution.com by American Trend

Featuring Yellow Page Micro-Flex Zones for re-scoping, sales canvassing, and distribution. One product, multiple uses.

Cross Park Plaza/AMS Technology Center Complex
9111 Cross Park Drive, Building D, Suites 200, 285
Knoxville, TN 37923 865.801.8167 1-888-585-6933

Email: Info@DirectoryDistribution.com